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| FACTS ABOUT NEW MOVERS: | ||
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America moves at about 20% a year and when they move they often change who they do business with. |
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The national move rate is close to 20% per year. | |
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Over 50% of movers are between 20 and 39. | |
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Almost 64% of movers stay in the same county. Only 17% move out of the state. | |
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Renters move 4 times more than homeowners - A median of every 1.75 years, compared to homeowners who move every 9.5 years. |
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Moving is often the result of a lifestyle change such as marriage, a new baby, a new job, a divorce, or retirement. |
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New homeowners outspend their discretionary income by 20 times that of the average consumer. |
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89% of movers will change grocers & 74% will change drug stores. |
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68% will buy furniture - 59% will make that purchase within 4 weeks of the move. |
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79% of new homebuyers will purchase insurance. 62% will change companies. 82% of the home insurance, 67% of the life insurance and 73% of the automobile insurance is purchased before the move. |
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30% of new homebuyers will purchase home electronics. Of those, 24% will buy before the move and 22% within 1 week of moving. | |
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72% of new homeowners will spend $12,000 to $30,000 on products and services within the first 12 months of owning their home. |
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New homeowners spend more on products and services in six months than an established resident will spend in two years! |
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DataCentral’s New Mover List offers an unbelievable opportunity for any business. We offer the most comprehensive New Mover List available as well as easy to implement specialized programs allowing you to reach out to these prospects quickly and easily before your competition.
From the facts highlighted on the left, you see the incredible value of targeting new movers. On average we see a solid 12% response rate when targeting movers. Reaching them is easy and we have a few alternatives to help you.
You can rent a new mover list for your mailing campaign using geographic criteria such as zip codes, carrier routes, cities, radius from a location, etc. and like all of our consumer list the psychographic selections are available here as well so you can narrow your new mover list even further by age, income, gender, home value and so much more.
For more information on purchasing a new mover mailing list or to request a count, please email us at info@datacentralinc.com or call us today at 1.800.411.5771.
We also offer a subscription program called New Neighbor Advantage which will target new movers moving into your area each and every month allowing you to reach out to them as soon as possible and the best of it is that its all automatic requiring no additional effort from you.
For more information about this visit http://www.datacentralinc.com/newneighbor/ or contact info@datacentralinc.com.