a full service direct mail marketing company ⋅ database building & marketing

One cost effective way for a local or small business to reach a specific geographical area through direct mail is a saturation mailing campaign. It’s inexpensive in both preparation and postage, and can reach 99-100% of their potential and current customers.

Compared to a consumer mailing campaign the price of a saturation mailing campaign (list cost + postage cost) is minimal and its effectiveness can be substantial. The savings also enable more mail pieces to be mailed.  You could easily send out 10,000 pieces in a saturation mailing campaign for the same price of 1,000 pieces with a consumer mailing campaign.

Outside of the cost, saturation mailings offer an environment without competition, plus a much greater opportunity for branding as your ad won’t be buried deep inside a newspaper or stuffed in an envelope among 40 other competing offers.

DataCentral has the national saturation list installed and will be happy to assist you should you decide to rent the list for your own mailing purpose or have us mail it for you.  In either case the first step is to identify the area that you would like to target for your mailing campaign. This can be accomplished by choosing a SCF, a city, a zip code, a radius from a specific address or by providing us with an address within a particular community that you would like to target.

For more information or to request a count for your next direct mail campaign or email marketing initiatives, please email us at info@datacentralinc.com or call us today at 1.800.411.5771.