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Your customer list is a valuable tool. To keep the list valuable, it is important to keep it clean. Using DataCentral’s data hygiene and cleaning methods, you will have validation of your customers location, correct spelling and other grammtical errors, be able to identify any that may have moved as well as the new address, and also remove those are deceased. |
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If you are performing modeling or segmentation to your customer list then the more information you have the better. DataCentral's data appending services can append over 100 elements to your customer list. From age and income to hobbies and interests, we have an abundance of data sources in house to get the job done for you. |
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Our Data Enhancement services are used to isolate segments of data you plan to mail. Whether it is your customer list or a prospect list rented from another source, we can apply filters to assure you are reaching only the segment you desire. |
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DataCentral utilizes many techniques for data analytics to meet the needs of our clients. Often a client wants to know who their customers are and a simple match report will give them that information. Likewise, a Responder Profile can be a simple match report. We also use sophisticated measures of descriptive modeling to help clients segment their customers into identifiable groups. When our clients provide information that identifies trends or behavior, we provide predictive models. |
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